It’s a bit less noticeable that the top search results link is an ad because your eyes are drawn to the blue link – and because the word “Ad” no longer has a box around it.
Google says the new design will help it prepare for the search changes ahead as it enables the company to add to the search result cards more action buttons and previews, while still retaining attribution back to the source.
The company recently announced at Google I/O some of its plans for new search features, including AR in search results, as well as better news coverage and support for podcast search.
In the meantime, site owners and publishers that want to customize their icon for their organic search listings can do so here.
@TechCrunch.com | 6 minutes read